Sales leaders often focus on strategies, targets, and closing deals. But what about the foundation upon which all that success is built? It's the relationship you have with your sales team. Building rapport and trust is essential for creating a motivated, engaged, and high-performing sales force.

Want to build a sales team that consistently crushes targets and exceeds expectations? Forget fancy offices and free snacks. While those perks are nice, they don't form the foundation of a truly high-performance sales culture.