In the high-stakes world of sales, it can be tempting to prioritize closing deals above all else. But ethical leadership is not just about "doing the right thing"; it's the foundation upon which lasting success is built. Ethical sales leaders cultivate trust, foster strong relationships, and create a sustainable and reputable business.

Sales leaders often focus on strategies, targets, and closing deals. But what about the foundation upon which all that success is built? It's the relationship you have with your sales team. Building rapport and trust is essential for creating a motivated, engaged, and high-performing sales force.